Message from the President

My name is Vera Hayashi, CEO of ABC Planning Co., Ltd.

Because of my name, “Vera,” people often ask if I’m from another country. But in fact, I was born and raised in Japan and am Japanese.

My father, Masaharu Oka, gave me this name based on the Latin word VERA, meaning “truth” or “genuine.” While some may find it unusual in Japan, I personally love the name and the meaning it holds.

Today, the global balance of power is shifting dramatically, and the environment surrounding Japan continues to grow more complex each day. As a result, companies like ours are being called upon to embrace transformation and respond with greater flexibility.

At the same time, Japan is facing a pressing demographic challenge: a declining birthrate, which is reshaping the foundations of our economy and the life cycle of businesses across the country.

Even in the most uncertain times, however, it is always the individuals who bring fresh ideas and resilient action that lead the way to new value creation. Such people have consistently regenerated society and passed on hope to the next generation.

We at ABC Planning hold steadfast to universal values that transcend time, while also remaining open and adaptive to emerging social, cultural, institutional, and organizational shifts. We believe that lasting success comes from the ability to evolve with the times.

Just as people progress through the stages of life—infancy, childhood, adulthood, and old age—every company, project, and product has its own lifecycle: introduction, growth, maturity, and decline. However, with the right mindset and an adaptive structure, any organization can reinvent itself and generate unique, irreplaceable value.

Moving forward, through our business initiatives, we will continue working to help create a society where children and women can live with joy and confidence.

We deeply appreciate your continued support and guidance, and we look forward to working together toward a better future.

Sincerely,

Vera Hayashi

CEO

ABC Planning Co., Ltd.